Post by account_disabled on Mar 7, 2024 6:12:29 GMT
Among the best examples of excellence of corporate storytelling we find that of Guinness , a British brand of stout beers, which over the years has repeatedly carried out campaigns with a notable emotional impact. Like the one that sees a group of young, athletic men in wheelchairs – presumably the perfect target group of beer drinkers – engaging in an intense game of wheelchair basketball . The unexpected ending shows the true power of friendship on and off the field: there is only one disabled athlete, the others use wheelchairs only to play "on equal terms" with their partner, the same one with whom they then spend wonderful evenings in the usual pub toasting with the beer of the heart .
The product thus becomes the bearer of a luminous moral Greece Telegram Number Data message , it becomes a connecting element expressed only in the end, with a powerful claim linked to the power of personal choices: "The choices we make reveal the true nature of our character" . An invitation to be the best person you can be, drinking the best beer on the market. Examples of digital storytelling: Land Rover, The Land of Land Rovers In telling exciting stories across platforms, exploiting the lever of normality and evoking the technical quality of the product, Land Rover is a master. For the celebration of the 70th anniversary, in particular, the English car manufacturer specialized in the production of off-road vehicles and Sport Utility Vehicles highlighted an adventure in a hidden area in the Himalayas, through the telling of the story of local drivers who since 1957 use Land Rover vehicles to transport locals and tourists between villages and across the rugged mountain roads of Maneybhanjan, Nepal.
A careful, lively, intimate story, made of natural frames, unique territories and people caught up in the magic of a community that feeds on sharing and collective participation thanks to digital storytelling . In addition to the technical support of high-level products such as Land Rover, obviously. Examples of storytelling for tourism: Airbnb, We Accept Since 2007, Airbnb has been the digital platform that offers the possibility of renting rooms and apartments for short periods, managing to establish itself as the ideal solution for travelers from all over the world. All with a highly valuable tourism storytelling strategy, capable of instilling in the target a sense of belonging to a community, offering them the opportunity to make their voice heard through UGC (User Generated Content), to generate personal content and to share them with a community.
The product thus becomes the bearer of a luminous moral Greece Telegram Number Data message , it becomes a connecting element expressed only in the end, with a powerful claim linked to the power of personal choices: "The choices we make reveal the true nature of our character" . An invitation to be the best person you can be, drinking the best beer on the market. Examples of digital storytelling: Land Rover, The Land of Land Rovers In telling exciting stories across platforms, exploiting the lever of normality and evoking the technical quality of the product, Land Rover is a master. For the celebration of the 70th anniversary, in particular, the English car manufacturer specialized in the production of off-road vehicles and Sport Utility Vehicles highlighted an adventure in a hidden area in the Himalayas, through the telling of the story of local drivers who since 1957 use Land Rover vehicles to transport locals and tourists between villages and across the rugged mountain roads of Maneybhanjan, Nepal.
A careful, lively, intimate story, made of natural frames, unique territories and people caught up in the magic of a community that feeds on sharing and collective participation thanks to digital storytelling . In addition to the technical support of high-level products such as Land Rover, obviously. Examples of storytelling for tourism: Airbnb, We Accept Since 2007, Airbnb has been the digital platform that offers the possibility of renting rooms and apartments for short periods, managing to establish itself as the ideal solution for travelers from all over the world. All with a highly valuable tourism storytelling strategy, capable of instilling in the target a sense of belonging to a community, offering them the opportunity to make their voice heard through UGC (User Generated Content), to generate personal content and to share them with a community.